Black Friday Without Burnout: Deep Work Tactics

Peak season is great for revenue and rough on attention. Protect your energy with a few deep‑work tactics.

Before the rush

• Lock two focus days a week in The Sanctuary.
• Set communication windows to avoid ‘ping‑pong’ days.
• Pre‑write templates for promos, FAQs and customer replies.

During the rush

• Work in 90‑minute sprints with movement breaks.
• Batch calls in booths; use a meeting room for longer reviews.
• Ship daily and debrief in 10 minutes before you leave.

After the rush

• Book a recovery week with lighter mornings and one long walk.
• Capture what worked and what didn’t while it’s fresh.

Your two‑week plan around Black Friday

1. Mon–Tue: Deep work in The Sanctuary (finalise offers, landing pages, fulfilment steps).
2. Wed: Calls and partner check‑ins (batch in a booth).
3. Thu: Creative and content (ads, emails, social—ship drafts).
4. Fri: Reviews and buffers (test links, stock, FAQs).
5. Repeat in week two with lighter creative and more fulfilment checks.

Energy management in peak season

• Protect sleep, no late‑night launches the day before the big push.
• Stand, stretch or walk between sprints; drink water before reaching for more caffeine.
• Batch errands to one window; avoid the ‘ping‑pong’ day.

Next steps

• Block two Sanctuary sessions now for the week of Black Friday.
• Pre‑book a booth for daily customer calls or partner check‑ins.
• Use this post as your daily stand‑up checklist.

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